Ruskin's Wisdom

Funny, how ocassionally one's memory needs a little 'refreshing'. Often, I stumble on things/info that are not truly "new" knowledge or more likely stirs the revelation of "I knew that"! By chance, a recent "budget sensitive" project occurred at precisely the same moment I found this Ruskin (well known philosopher) in a file.

"Values"...by John Ruskin (how appropriate and true!)...yes, I added a bit of emphasis on parts.

"It's unwise to pay too much, but it's (equally, or more) unwise to pay too little.

When you pay too much you lose a little money, that is all. When you pay too little, you somtimes lose EVERYTHING, because the "thing" you bought was INCAPABLE of doing the thing you bought it to do.

The common law of business balance prohibits paying a little and getting alot...it can't be done. If you deal with the lowest bidder, it's well to add something ($ factor) for the RISK you run...

And if you do that, you'd have enough to pay for something better." ~ John Ruskin

As your counselor of the myriad of marketing items available; it's my obligation to ocassionally remind clients that rather than spending money unwisely, they may be better off waiting until the appropriate budget becomes available to actually achieve their intended objectives. It's our responsibility to make certain your projects are done with reputable partners who share the notion that delivering quality (and meeting your event timelines) trumps "cheap" (or late) everytime.